Resume

November 2021 – Present
Choreograph

Supported two comprehensive brand refresh initiatives, updating the company website, internal SharePoint, brand collateral, social media assets, and branded swag, ensuring alignment with the company’s evolving vision and strategy.
Designed and implemented a company-wide internal SharePoint platform, streamlining access to templates, internal resources, and key updates for employees.
Developed and managed multiple newsletter campaigns, including monthly internal updates, data services briefs, people & culture highlights, and company announcements, ensuring consistent messaging across the organization.
Created and executed social media graphics to highlight events, infographics, quotes, holidays, awards, and blogs, driving engagement across multiple platforms.
Partnered with the Executive Committee and CEO to design and deliver impactful town hall presentations and business pitch decks, contributing to successful stakeholder alignment and new business acquisition.
Directed external design vendors in the production of logos, presentation decks, digital wallpapers, and newsletter templates, ensuring all deliverables adhered to brand standards and creative vision.

January 2024 – Present
Abaco Strategy, LLC

Directed a comprehensive brand refresh initiative, encompassing updates to the company website, brand photography, collateral, newsletters, social media assets, and branded swag, ensuring a cohesive and modernized brand identity.
Organized and managed an executive and brand photoshoot to authentically capture and showcase the company’s culture, integrating the visuals across the website and company-wide collateral.
Produced and directed a brand video highlighting the company’s volunteer initiatives, showcasing corporate social responsibility on the website and social media platforms.
Oversaw the development of the company website, including wireframing, content creation, design direction, and project management, delivering a fully functional, high-quality site within an accelerated timeline.

August 2019 – November 2021
Verto Solutions

Created marketing collateral including brochures, app graphics, web banners for brand specific events such as leadership conferences.
Collaborated closely with FEMA’s executive leadership to create a video containing animations, transitions and special graphics for the virtual annual leadership conference reaching over 120 attendees.
Managed social media account for I Love Pickles creating curated content for their audience, reaching over 66,000 followers.
Conducted FEMA’s soft rebrand project, transforming their original brand to a new exciting look while maintaining their core identity for their 112 member companies.

February 2018 – August 2019
RLAH Real Estate

Continuously collaborated with over 200 agents from design requirements to design delivery of e-newsletters, postcards, brochures and other forms of media.
Established partnerships with printing agencies to ensure successful delivery of print media facilitating the sale of luxury properties.
Mentored junior media staff in the Adobe Suite, enhancing their design skills and efficiency.

Bachelor of Fine Arts: Studio Art
May 2016
James Madison University, Harrisonburg, VA

Graphic Design Post-Baccalaureate Certificate
December 2017
George Mason University, Fairfax, VA